1. Introduction

Welcome to GoldZag. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us.

2. Information We Collect

We collect personal information that you voluntarily provide to us, information collected automatically when you navigate the Site, and information we collect for logged-in users.

a. Personal Information Provided by You

When you register for an account, we collect your name, email address, and password. This information is used to facilitate account creation, manage your account, and secure your saved data.

b. Data Stored on Your Behalf

• Logged-in Users: If you use our Portfolio Tracker feature while logged in, we store the investment data you provide (e.g., item name, weight, purchase price) in our secure database. This data is linked to your account to allow you to access it from any device.
• Guest Users: If you are not logged in, any portfolio items you add are stored only in your browser's local storage and are not transmitted to our servers.
• Price Alerts: When you set a price alert, the alert conditions (e.g., target price) are stored in your browser's local storage to trigger notifications. This data is not linked to your account.

c. Information Collected Automatically (with Consent)

If you provide your consent through our cookie banner, we and our third-party partners may automatically collect information from your device. This can include your IP address, browser type, device characteristics, operating system, and usage information such as pages visited and links clicked. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and advertising purposes.

3. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. A cookie is a small data file that is placed on your device. We use two main types:

• Essential Storage: We use your browser's `localStorage` to manage your login session, save your portfolio data (if you are a guest), and remember your cookie consent choices. This is necessary for the basic functionality of the site.
• Analytics and Advertising Cookies: With your consent, we use third-party cookies from services like Google Analytics and Google AdSense. These cookies help us understand how you use the site and allow us to show you personalized advertisements. These cookies are only activated if you accept them via our consent banner.

4. How We Use Your Information

We use information collected via our Site for a variety of business purposes described below.

• To provide and manage our services: This includes managing your account, providing you with access to the portfolio tracker, and delivering real-time price data.
• To improve our website: With your consent, we use analytics data to understand how our users interact with the Site so we can improve its functionality and user experience.
• To show personalized advertising: With your consent, we use advertising cookies to show you ads that are more relevant to your interests. This helps support the free services we provide.

5. Third-Party Services

We may share information with third parties that perform services for us or on our behalf, but only with your consent where required. These include:

• Google Analytics: To help us analyze the use of our Site.
• Google AdSense: To display third-party advertisements.

These third parties are contractually bound to protect your data and are only permitted to use it for the purposes we specify. Their use of your data is also governed by their own privacy policies.

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

7. Policy Updates

We may update this privacy policy from time to time. The updated version will be indicated by a "Last updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.